The wall is a highlight reel of 80 or so of his best.Ĭritical to any creator’s success, Matty says, is adaptation-experimenting with new mediums and forms, and leaving behind the ones that aren’t working. “But the internet doesn’t shut down, so you’ve got to keep feeding the beast and staying on top of it.” Sitting in front of what he calls his “wall of narcissism,” Matty says he’s created more than 350 inventions to date. “I think people think it’s probably a lot easier than it is,” Matty says of his life as a creator. Rise and grind: Matty’s days start when he walks into the Unnecessary Studio at 8 a.m., seven days a week. Making it look easy? It’s all part of the job. Here, he shares his insights on creating everything from Croc gloves to board games to his weird and wonderful career itself. And a card game to play with your friends that’ll help you, too, dream up un-useful inventions of your very own. A set of dice that’ll help you decide what to watch on your night off? Yep. A coffee table that’s also a jigsaw puzzle? Check. And while he makes his work look effortless online, Matty takes his utterly unserious business extremely seriously.Īside from creating content that delights his followers, Matty has monetized Unnecessary Inventions by bringing some of his best inventions to market. Matty Benedetto, who has dedicated tens of thousands of hours to solving problems that don’t exist, has amassed millions of fans on YouTube and TikTok under his Unnecessary Inventions brand. What does a typical day look like for a self-described evil genius who spends his time creating unnecessary inventions? Products: Inventions to solve problems that don’t exist Name: Matty Benedetto, founder and resident evil genius
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